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Webinar Recordings
We will be sharing the recordings or our webinars here, so that you can rewatch or catch up on the Welcome to Fife webinars.
Green Tourism Webinar Sessions - November 2025 - January 2026
Session 1 - Starting your Sustainability Journey
In this session we cover what sustainability is, and where to start. You will get an understanding of the principles of sustainability, how to identify the areas that important to your business and your customers, learning the quick wins, how to establishing a framework for implementing improvements.
- Introduction to Sustainable Tourism and Trends
- Why go Green?
- Where to Start / Baseline Review
- Setting up Action Plan / Targets
Session 2 - Customer Expectations and Communications
Sustainability is a powerful differentiator, but it needs to be communicated clearly and honestly. This webinar focuses on consumer expectations, tourism trends, how to engage your customers and marketing your green story.
- Consumer expectations
- Tourism trends and sustainability
- Engaging and involving customers
- Marketing your green achievements / telling your Green Story
Session 3 - Identifying Practical Changes
Are you ready to identify quick wins? Join us to learn best practice for improving resource efficiency in your business. We will be sharing tips on reducing energy, waste management, and conserving water.
The session will cover the following areas:
- Resource Efficiency
- Behavioural change
- Reducing Energy
- Conserving Water
- Reducing Waste
- Quick Wins
Session 4 - Developing a Sustainability Strategy and Policy
Learning how to develop a sustainability strategy, write a Environmental Policy and create a SMART action plan. In the session you will discover how to set clear goals, identify impacts, and build a roadmap for a more sustainable business.
- Your sustainability Strategy
- SMART Action Plan
- Your sustainability Policy
- External advice and support available
- Monitoring and measuring achievements
Session 5 - Biodiversity
Protecting, conserving, enhancing, and promoting biodiversity may not seem that relevant in the day-to-day running of your business, but it is! Why? Join this webinar to find out. We will share a wealth of insights and actionable tips on what you can do to improve biodiversity and be a better business, from planting to procurement.
- Planting and Maintenance
- Habitats and Refuges
- Conservation of Wildlife and Biodiversity
- Biodiversity Information and education
- Impact of the Supply Chain on Biodiversity
Plant and Wildflowers
It is recommended when looking to plant flowers that you consider flowers that provide a source of nectar for pollinators from Spring through to Autumn. Such as Lavender, Sedums, Crocus, Rosemary, Chives, and the excellent Phacelia, this heralded as the most attractive plant for bees on the planet. It is a weed suppressor and a nitrogen fixer and can survive through very mild winters; however prolonged frost will normally kill it. Regenerative farmers use it for green manure due to its nitrogen fixing properties and its rapid growing and high biomass, ploughing it into their fields once flowering has finished.
Please find below a list of some of the most common UK garden plants that will provide a source of pollen throughout the seasons.
- Geranium 'Rozanne': Known for producing violet-blue flowers from late spring until the first frosts.
- Erysimum 'Bowles's Mauve': A, reliable, bushy, perennial wallflower that often blooms in every season.
- Helleborus orientalis (Lenten Rose): Provides essential colour during winter and early spring.
- Erigeron karvinskianus (Seaside Daisy): Produces small white and pink daisies for months on end.
- Lavender (e.g., 'Hidcote Improved'): Offers long-lasting summer blooms and evergreen, scented foliage.
- Rose 'Iceberg': A prolific, nearly ever-blooming rose.
- Osteospermum: Daisy-like flowers that thrive in sunny spots, with some varieties blooming for most of the year.
- Winter Jasmine: A climber that specifically brightens winter months with yellow flowers.
- Penstemon: Produces tubular flowers from summer right through to late autumn.
- Violas & Pansies: These, especially when deadheaded, can flower from May to the end of January in the UK. I have some flowering in my garden at the moment that have been in the tub since May.
However, do not only go for plants that flower in the daytime, but introduce some night-scented stocks, honeysuckle, nicotiana, hesperis, night phlox, and evening primrose these will not only fill your garden with lovely scent in the evening but also provides nectar to many night flying moths and other insects.
Night scented stocks when sown with normal stocks give a 24-hour nectar feeding station, although the flowerheads are not that showy, the night-scented ones make up for it with their scent.
Digital Efficiency Webinar
Recorded on 26th August 2025, this webinar explores how tourism businesses can use digital tools to save time, reduce costs, and deliver a smoother experience for visitors.
The session looks at:
- Practical ways to cut admin through automation
- Digital solutions to improve customer service and accessibility
- How technology can support sustainability and reduce paper use
- Examples of systems and tools being used successfully in the sector
If you’re interested in making your business more efficient and resilient through digital technology, this recording is a great place to start.
Tourism Climate Action Plan - 11th March 2025
In this session, we talked over the Fife Tourism Climate Action Plan, and the Welcome to Fife ambitions and actions for the next few years.
The plan is not published yet, but this presentation gives an overview of what priorities and actions we are committing to. Once the plan is published, it will be available to read in it's entirety on our website.
Mental Health Matters - 11th Feb 2025
Gordon McIntyre, MBE, from Hospitality Health, a Scottish charity supporting Mental Health conversations and education, joined me in the February Winter Webinar, to talk about the importance of Mental Health in the Tourism and Hospitality sector.
Resources
- Hospitality Health
- SAMH - Scottish Action for Mental Health
- MIND
- Samaritans
- OSCR
The Importance of True Inclusion in Tourism - 14th Jan 2025
Emma Charlton from Porphura is in this webinar talking us through Disability and Accessibility barriers, and how businesses can do small things to become more accessible, or having more visibility on which barriers are present, and which disabilities would be able to use your premises.
Resources and useful links mentioned in the webinar
Welcome to Fife Resources
- Accessibility Guide & Toolkit - Welcome to Fife For Industry
- Autism Friendly Guide - Welcome to Fife For Industry
- Enhancing Experiences for Visitors with Sight and Hearing Loss - Welcome to Fife For Industry
Accessibility Examples
Other Resources
For more support, links, resources, guidance or an initial conversation with Emma, please reach out to El on Promoting.Fife@Fife.gov.uk
Introduction: Welcome to Fife and Love Fife Information Points - 4th Dec 2024
In this first Winter Webinar session, Linn Williamson from Welcome to Fife is talking us through a few of the things that Welcome to Fife has been up to recently, and how we support Tourism Businesses across Fife. Linn is also introducing the new and upcoming Love Fife Visitor Information Points. There will be multiple points created across Fife for local people, as well as Visitors to utilise, taking over from the VisitScotland iCentre in St Andrews, which will be closing in January 2025.
For any detailed information on how to become a #LoveFife Information Point, other questions, support, or feedback, please do reach out to us on Promoting.Fife@Fife.gov.uk
