Fife Tourism Partnership

Travel Trade for Tourism Businesses

Are you passionate about showcasing the magic of Fife, to the world? Do you dream of attracting more visitors to experience the unforgettable charm of your business and region?

In the competitive landscape of the tourism industry, standing out is more crucial than ever. For businesses in Fife, a region rich in history, culture, and natural beauty, there’s an incredible opportunity to tap into the lucrative travel trade market. By signing up for travel trade training, you can elevate your business, attract more visitors, and ensure sustainable growth. Here’s why investing in this training is a game-changer for your business.


Travel trade training equips you with the knowledge and skills to effectively market your business to tour operators, travel agents, and other key players in the travel industry. By understanding how to package your products and services to appeal to these intermediaries, you can significantly increase your reach. This training helps you:

  • Design bespoke experiences: Learn to create attractive travel packages that resonate with tour operators and their clients.
  • Navigate Trade Channels: Gain insights into the best channels and platforms to promote your business.
  • Build Strong Partnerships: Establish and nurture relationships with key stakeholders in the travel trade sector.


In an industry that is constantly evolving, staying ahead of the competition is essential. Travel trade training keeps you informed about the latest trends, technologies, and best practices in the tourism sector. By staying updated, your business can:

  • Leverage Technology: Utilise the latest digital tools and platforms to enhance marketing efforts and streamline operations.
  • Adapt to Trends: Quickly adapt to emerging travel trends, such as eco-tourism and experiential travel.
  • Improve Sustainability: Implement sustainable practices that appeal to the growing number of eco-conscious travelers.


One of the most valuable aspects of travel trade training is the opportunity to network with industry experts and peers. These connections can provide invaluable insights, advice, and opportunities for collaboration. Networking benefits include:

  • Expert Insights: Learn from seasoned professionals with a wealth of experience.
  • Collaborative Opportunities: Discover potential collaborations and partnerships that can enhance your offerings.
  • Market Intelligence: Stay informed about market trends and shifts through shared knowledge and experiences.


Our partners through Scotland's Tay Country have developed a comprehensive toolkit designed to empower tourism businesses of all sizes and provide a one-stop resource to educate businesses on what Scotland’s Tay Country can do for your business and our destination. The toolkit is full of top tips and next steps for your business, industry insights and tools for you to engage with Scotland's Tay Country so your business can promoted to the world through our regular communications to the travel trade through the Tay Country travel trade directory.

Here's what you'll find inside:

  • What is Scotland's Tay Country
  • Benefits of working with the Travel Trade:  Understand why and how travel professionals are eager to learn about new bookable products and experiences that are unique and authentic. Learn how we champion Tay Country businesses, providing essential support services, training, and expertise, and marketing you to the world through regular communications, inspirational itineraries, and trade show engagement.
  • Business Support Services: Where are you as a business and what steps could you take to engage further with the travel trade? The toolkit paves a path to success, outlines the support and training we provide as well and details useful links and resources. Hear directly from businesses in the region that have directly benefited from our collaboration and the impact it has had on their business success.
  • Marketing Made Easy: Leverage our library of inspirational itineraries and captivating videos to showcase your region's hidden gems to your customers and travel trade connections.
  • Collective Success: By working together, we can amplify the voice of Scotland’s Tay Country, attracting more visitors to experience and book your business, extending their stay, and enriching the entire region which will increase bookings and enable us to reach new markets.
  • Steps to Success: Get ready to elevate your business and become an indispensable part of the Tay Country tourism experience!
  • Overview of The Travel Trade: We provide a mini toolkit to educate you further on this sector, the key markets we target as well as who books through the travel trade



Don’t miss out on the chance to transform your business and tap into the vast potential of the travel trade market. By signing up for travel trade training, you are investing in the future of your business and contributing to the growth and prosperity of Fife’s tourism industry.

Places are limited on the next travel trade training programme scheduled autumn 2024 please express an interest by contacting Linn Williamson in our team.