- Travel Trade
- Travel Trade for Tourism Businesses
Travel Trade for Tourism Businesses
Are you passionate about showcasing the magic of Fife, to the world? Do you dream of attracting more visitors to experience the unforgettable charm of your business and region?
In the competitive landscape of the tourism industry, standing out is more crucial than ever. For businesses in Fife, a region rich in history, culture, and natural beauty, there’s an incredible opportunity to tap into the lucrative travel trade market. By signing up for travel trade training, you can elevate your business, attract more visitors, and ensure sustainable growth. Here’s why investing in this training is a game-changer for your business.
EXPAND YOUR REACH AND BOOST SALES
Travel trade training equips you with the knowledge and skills to effectively market your business to tour operators, travel agents, and other key players in the travel industry. By understanding how to package your products and services to appeal to these intermediaries, you can significantly increase your reach. This training helps you:
- Design bespoke experiences: Learn to create attractive travel packages that resonate with tour operators and their clients.
- Navigate Trade Channels: Gain insights into the best channels and platforms to promote your business.
- Build Strong Partnerships: Establish and nurture relationships with key stakeholders in the travel trade sector.
STAY AHEAD OF THE COMPETITION
In an industry that is constantly evolving, staying ahead of the competition is essential. Travel trade training keeps you informed about the latest trends, technologies, and best practices in the tourism sector. By staying updated, your business can:
- Leverage Technology: Utilise the latest digital tools and platforms to enhance marketing efforts and streamline operations.
- Adapt to Trends: Quickly adapt to emerging travel trends, such as eco-tourism and experiential travel.
- Improve Sustainability: Implement sustainable practices that appeal to the growing number of eco-conscious travelers.
NETWORK WITH INDUSTRY EXPERTS
One of the most valuable aspects of travel trade training is the opportunity to network with industry experts and peers. These connections can provide invaluable insights, advice, and opportunities for collaboration. Networking benefits include:
- Expert Insights: Learn from seasoned professionals with a wealth of experience.
- Collaborative Opportunities: Discover potential collaborations and partnerships that can enhance your offerings.
- Market Intelligence: Stay informed about market trends and shifts through shared knowledge and experiences.
TRAVEL TRADE EVENTS
A range of travel trade opportunities are available to help Fife businesses grow their reach and connect with international markets. These include training workshops to build understanding of how the travel trade operates, familiarisation (FAM) trips that give buyers first-hand experience of your product, and Business Development Missions (BDMs) and sales events offering direct access to tour operators and destination management companies through pre-arranged one-to-one meetings.
These opportunities are designed to support businesses at different stages, from those new to travel trade through to those looking to expand into new markets and strengthen existing partnerships.
CLICK HERE TO VIEW UPCOMING EVENTS.
SCOTLAND'S TAY COUNTRY
Our partners through Scotland's Tay Country have developed a comprehensive toolkit designed to empower tourism businesses of all sizes and provide a one-stop resource to educate businesses on what Scotland’s Tay Country can do for your business and our destination. The toolkit is full of top tips and next steps for your business, industry insights and tools for you to engage with Scotland's Tay Country so your business can promoted to the world through our regular communications to the travel trade through the Tay Country travel trade directory.
Here's what you'll find inside:
- What is Scotland's Tay Country
- Benefits of working with the Travel Trade: Understand why and how travel professionals are eager to learn about new bookable products and experiences that are unique and authentic. Learn how we champion Tay Country businesses, providing essential support services, training, and expertise, and marketing you to the world through regular communications, inspirational itineraries, and trade show engagement.
- Business Support Services: Where are you as a business and what steps could you take to engage further with the travel trade? The toolkit paves a path to success, outlines the support and training we provide as well and details useful links and resources. Hear directly from businesses in the region that have directly benefited from our collaboration and the impact it has had on their business success.
- Marketing Made Easy: Leverage our library of inspirational itineraries and captivating videos to showcase your region's hidden gems to your customers and travel trade connections.
- Collective Success: By working together, we can amplify the voice of Scotland’s Tay Country, attracting more visitors to experience and book your business, extending their stay, and enriching the entire region which will increase bookings and enable us to reach new markets.
- Steps to Success: Get ready to elevate your business and become an indispensable part of the Tay Country tourism experience!
- Overview of The Travel Trade: We provide a mini toolkit to educate you further on this sector, the key markets we target as well as who books through the travel trade
Tay Country & VisitScotland
USEFUL CONTACTS
- Travel trade enquiries: traveltrade@visitscotland.com
- Tay Country Travel Trade Sales Representative Jemma Reid: traveltrade@taycountry.uk
- Welcome to Fife: promoting.fife@fife.gov.uk
Save the Dates – Tay Country Travel Trade Programme 2026/27
We have a full programme of training, bite-sized webinars, sales activity and networking planned over the coming months to help businesses develop their travel trade engagement and generate new opportunities. Some of the training and webinar themes are TBC, with further details to follow. For now, please save the dates below.
| Date | Time | Training Level \ Format | Theme | Booking Link |
|---|---|---|---|---|
| 27 Oct 2026 | 2pm-4pm | Beginners \ Refresher Webinar | 1.5-hour online training session – Welcome to the Travel Trade New to the travel trade? Discover how working with tour operators and travel buyers could open up new opportunities for your tourism business. | https://form.jotform.com/262663561457363 |
| 10 Nov 2026 | 10am–12 noon | Advanced Training Webinar | Getting the Commercials Right – Pricing, Commission, Contracts & Booking Channels Get your pricing, commission, contracts, and booking processes right so your tourism business can work confidently with the travel trade. | Click HERE to Book |
| 11 Nov 2026 | 2pm-3pm | Any Level Webinar | Ask the Operator – what the buyer really wants. Hear directly from a tour operator or DMC about what buyers want from suppliers, how to build relationships and how to turn contacts into opportunities. | Click HERE to Book |
| 24 Nov 2026 | 10am-12noon | Advanced Webinar | Travel Trade Sales - From the Contact to Contract Learn how to find the right operators, make effective approaches, build lasting relationships and turn travel trade contacts into bookings. | Click HERE to Book |
| 24 Nov 2026 | 3pm-4pm | All Levels In Person | Getting to Know Tay Businesses Discover bookable experiences, meet fellow tourism businesses and find new opportunities to recommend, collaborate and cross-sell. Click HERE to Book | Click HERE to Book |
| 19 Jan 2027 | 2pm–4pm | Advanced Webinar | Developing Experiences that sell: Product development, added value and digital visibility. Create authentic, distinctive and bookable experiences that celebrate Scotland's sense of place and stand out to visitors and buyers. | Click Here to Book |
| 26 Jan 2027 | 10am–11am | All Levels Webinar | Getting to Know Tay Businesses 2 Discover bookable experiences, meet fellow tourism businesses and find new opportunities to recommend, collaborate and cross-sell. | Click HERE to Book |
| 27 Jan 2027 | 12noon-4pm | All Levels In Person In Person | Tay Country Connect, Collaborate & Cross-Pollinate - In-person event. Meet tourism businesses from across Tay Country, discover new experiences, build connections and explore opportunities to collaborate. | Click HERE to Book Venue TBC |
| 2 Feb 2027 | 10am–4pm | Sales Mission All Levels In Person | Tay Country Travel Trade Sales Missions 2027 Meet travel trade buyers, showcase your tourism business and develop new opportunities. Register your interest in our February and March | Register Your Interest |
| 3 Feb 2027 | 10am-11am | Business attending VistScotland Connect Webinar | Sales Preparation Training – VisitScotland Connect 2027 | Details will be sent to those who are attending nearer the time |
| 4 Feb 2027 | 2pm-3pm | All Levels Webinar | Building Itineraries that inspire guests to explore more and stay longer. Learn to create inspiring, practical visitor itineraries that showcase Tay Country, encourage cross-selling and help guests discover more. | Click Here to Book |
| 13 Apr 2027 | 6pm–7.30pm | Those attending VisitScotland Connect In Person | Tay Country Pre Connect Social – Glasgow | Details to follow |
| 14–15 Apr 2027 | All day | Those attending VisitScotland Connect In Person | VisitScotland Connect - Glasgow 27 | Click HERE to Register |
EXPRESS YOUR INTEREST
Don’t miss out on the chance to transform your business and tap into the vast potential of the travel trade market. By signing up for travel trade training, you are investing in the future of your business and contributing to the growth and prosperity of Fife’s tourism industry.
Further details regarding training for 2027/28 will be available from September to express your interest please contact Linn Williamson in our team. linn.williamson@fife.gov.uk
