Scottish Tourism Alliance Business and Industry Survey 2026

As the lead voice for tourism and hospitality in Scotland, Scottish Tourism Alliance (STA) wants to hear from all tourism businesses throughout Scotland. Your unique views on what the STA does and how well it performs will shape our priorities for the year ahead.

Working with their partner, business consultancy Genoa Black, they've put together this short 6-question survey, which takes around eight minutes to complete, to help them respond to a changing sector and political landscape.

The STA wants to hear from business owners, CEOs, MDs and senior managers across all parts of Scotland's tourism and hospitality industry, along with those in the wider supply chain, whether you're an STA member or not.

Tourism is everybody's business. Your voice in tourism matters.

Help shape the Scottish Tourism Association's future priorities and direction. Have your say in the Business & Industry survey before 1 November. Whether you're an STA member or not, your views matter. 

Complete the survey here