Welcome to Fife launches national campaign ‘Feel Full of Fife’, with TV ad voiced by Dougray Scott

New campaign puts Fife’s communities, independent businesses and visitor experiences centre stage in a national push to inspire more people to visit the Kingdom - including a cameo from Fife-born actor Dougray Scott.

Welcome to Fife, the tourism arm of Fife Council, has launched a new national television advertising campaign, Feel Full of Fife, inviting visitors to discover the people, places and experiences that make the Kingdom such a distinctive destination.

With the video element of the campaign voiced by Fife-born actor Dougray Scott, known for roles in Mission: Impossible 2 and BAFTA-winning drama Crime, the campaign celebrates the breadth of experiences on offer across Fife, from its vibrant coastal communities and independent food businesses to its cultural attractions and sporting destinations.

Playfully titled Feel Full of Fife, the campaign’s hero film brings to life the sensory richness of the Kingdom, showcasing the diversity of experiences on offer: from fresh, locally produced food, picturesque golden beaches and craggy coastlines to wild saunas, vibrant cultural festivals and outdoor adventures.

Created in partnership with Glasgow-based creative media agency ALT, Feel Full of Fife puts local businesses and communities at the heart of the story. Featuring locations from across the region, the campaign demonstrates why Fife has something for everyone, from golf in St Andrews, to history and heritage in Dunfermline, and cycling routes with incredible views and the best refreshment stops.

Dougray Scott said: “There’s a lot to love about Fife, and I’ve always been proud to come from here. It’s somewhere that has a bit of everything, but it’s the character of the place and the people that really make it. I was thrilled to be involved in Feel Full of Fife. Hopefully, the campaign inspires people to come and see what makes this part of Scotland so special and leave with a little bit of that feeling themselves.”

Councillor Altany Craik, Fife Council spokesperson for Finance, Economy and Strategic Planning, said: “Tourism is a priority sector for Fife, and visitor figures have been growing year on year right across the Kingdom. This new campaign is an ideal opportunity to reach potential visitors and give them inspiration about everything there is to see and do here and why they should come and see Fife for themselves.”

The TV advert premiered on STV on Monday 26 October and will run for four weeks, supported by a programme of social media advertising that will continue throughout the next year to maintain awareness and inspire future visits. The campaign will further be supported by social media, influencer marketing and PR. The Feel Full of Fife advert is showing on STV now and can also be viewed online at welcometofife.com/fife-icons/feel-full-of-fife and on YouTube - Feel Full of Fife - Discover Scotland’s Kingdom