Early Bird Tickets Now on Sale for the 2027 STA Signature Conference

Early Bird tickets are now on sale for the 2027 STA Signature Conference Programme, taking place at the Crowne Plaza Hotel, Glasgow, on 23-24 February 2027, alongside SCOTHOT, the UK's largest tourism, hospitality, food and drink showcase.

With the theme "Looking Forward, Not Back," the conference will bring together leading voices and experts from across Scotland's tourism and hospitality industry for two days of insightful presentations, thought-provoking panel discussions and valuable networking opportunities. Delegates will explore the ideas, innovations and partnerships needed to position Scotland as a global leader in 21st-century tourism.

The Scottish Tourism Alliance has recently launched the conference programme and announced its first speakers, with additional speakers set to be revealed in the coming weeks.

The STA is also partnering with SCOTHOT, where the popular STA Spotlight Stage will once again feature as part of the exhibition programme. This collaboration offers particular value for those working across the food and drink, tourism and hospitality sectors. As an added benefit, all Signature Conference delegates will receive a complimentary VIP ticket to SCOTHOT.

Delegates can choose from three flexible ticket options:

• Conference & Business Breakfast
• Conference Only
• Business Breakfast Only

With Member and Non-Member rates available, there is an option to suit every delegate's interests, schedule and budget.

The Early Bird offer is available until 29 November. Book your tickets here