Travel Trade

Welcome to Fife is the official destination marketing platform for the Kingdom of Fife – a region that offers rich heritage, spectacular coastline, warm hospitality and truly memorable visitor experiences. Located on Scotland’s east coast, just north of Edinburgh, Fife is one of the country’s most accessible and rewarding regions to explore – whether you’re visiting for a short break, a themed tour, or looking to include the destination in bespoke travel trade itineraries.

With world-renowned highlights like St Andrews, the Home of Golf, the charming East Neuk fishing villages, the royal and cultural city of Dunfermline, and the spectacular Fife Coastal Path, the region combines iconic attractions with lesser-known gems. Visitors can experience dramatic sea views, award-winning food and drink, centuries of history, outdoor adventure and welcoming communities – all within a compact and easily navigable area.

Welcome to Fife promotes the destination year-round through inspiring campaigns, curated content, and insider tips that speak to independent travellers and group organisers alike. But we also work behind the scenes to ensure that DMCs, tour operators, wholesalers and travel agents have the resources, connections and confidence to include Fife in their Scottish product.

Through our dedicated travel trade programme, we support the industry with:

• Tailored itinerary suggestions, themed around key experiences such as golf, food and drink, heritage, the outdoors and film tourism.
• High-quality image and video content for brochures and digital use.
• Familiarisation (fam) trips designed to showcase trade-ready products and help travel planners understand the Fife visitor journey.
• Introductions to local businesses that are ready to work with the travel trade – from boutique hotels and guided experiences to attractions, restaurants and activity providers.

Our aim is to help DMCs and tour planners discover what sets Fife apart – the depth of stories, the diversity of product, and the authenticity of the experience – while also highlighting its practicality. Fife is well-connected by road, rail and air, and lends itself perfectly to standalone stays or as part of wider Scotland programmes. Whether you’re creating FIT itineraries, coach tours, luxury experiences, or special interest trips, Fife offers flexibility and added value.

Sustainability, accessibility and local benefit sit at the heart of our work. We support operators to build low-impact itineraries that align with Scotland’s wider responsible tourism goals while delivering outstanding visitor satisfaction.

Whether you're a visitor planning your next Scottish escape or a DMC looking for fresh ideas, Welcome to Fife invites you to explore the Kingdom. With incredible stories, beautiful landscapes and a network of welcoming suppliers, Fife is ready to surprise, inspire and delight – and we’re here to help you every step of the way.

For more information about Fife, including travel options, accommodation, golf and itineraries simply click on the relevant section below. 

Fife Tourism Businesses Travel Trade Support 

As part of Tay Country, we work alongside our regional partners to help local businesses make the most of the opportunities available in the travel trade market. Whether it's guidance on packaging experiences, connecting with international buyers, accessing promotional opportunities, or business training, Tay Country offers valuable support to ensure businesses across Fife can benefit from increased visitor interest.