Fife Tourism Partnership

Scotland's Tay Country Unveils New Website to Empower Tour Operators with Inspiration and Tools

30 November 2023

20th November 2023 – Scotland's Tay Country, a central region in Scotland including Perthshire, Dundee, Angus and Fife, today unveils its brand-new website exclusively designed for the travel trade industry. This comprehensive resource provides invaluable information, inspiration, and tools to assist tour operators in crafting exceptional experiences and itineraries for their clients and guests.

The user-friendly website highlights a wealth of resources, including:

· Inspiring Video Itineraries: Embark on virtual journeys through Tay Country's diverse landscapes, exploring its rich heritage, culinary delights, and outdoor adventures.

· Written Thematic Itineraries: Discover curated itineraries tailored to specific interests, from golf and history to gastronomy and wellness.

· What’s New Section: Unveiling what new products and experiences have been developed in the destination or are coming soon – It will enable operators to discover and indeed differentiate their offering from their competition by being ahead of the curve.

· Media Library: Access a treasure trove of high-resolution images and videos to enhance trade marketing materials and presentations and share with their team.

· Travel Trade Directory: Easily connect with Tay Country's travel trade-ready businesses, filtering by location, activity, and type of business.

"We are thrilled to introduce our new website, a dedicated platform designed to empower our travel trade partners and inspire them to create exceptional Tay Country experiences," said Jemma Reid, Travel Trade Sales Representative at Scotland's Tay Country. "Our goal is to provide the tools and resources necessary to showcase our region's unique offerings and help operators craft unforgettable itineraries for their clients."

To complement the website, Scotland's Tay Country has also produced a brand-new destination video highlighting the region's diverse bookable products and experiences. Additionally, immersive video tours of four outstanding businesses offer an insider's perspective and showcase the authentic experiences that await visitors.

Furthermore, Jemma, Scotland's Tay Country's dedicated travel trade specialist, is available to provide personalised support, assisting with itinerary development, facilitating connections with local partners, and ensuring a seamless planning process. Jemma will also be present at upcoming industry events, including BIM and VisitScotland Connect, providing opportunities for face-to-face interactions and further exploration of Tay Country's offerings.

Embrace the opportunity to discover Tay Country's captivating appeal and craft unforgettable experiences for your clients. Visit our new updated website at and ensure to sign up for our travel trade newsletters to stay updated on the latest developments and offerings.

About Scotland's Tay Country

Located in the heart of Scotland, Tay Country encompasses the diverse regions of Perthshire, Fife, Angus, and the city of Dundee, offering an abundance of experiences for every traveller. From world-renowned golf courses and enchanting forests to historical landmarks, picturesque fishing villages, and thrilling outdoor adventures, Tay Country invites you to create a tapestry of unforgettable memories for your clients.

Tee off at the legendary St Andrews Links, where golfing legends have been forged. Explore the majestic forests of Perthshire, home to ancient trees and hidden trails. Savor the renowned Arbroath smokies, a local delicacy smoked to perfection along the breathtaking coastline. Embark on a captivating journey through history in the birthplace of Scotland, tracing the footsteps of kings and queens. Indulge in exquisite fine dining experiences, from Michelin-starred restaurants to cozy pubs serving traditional and local cuisine. Craft traditional pies, learning the secrets from local experts. Explore the world of gin through immersive tours, savouring the unique flavours crafted from local botanicals. Lose yourself in the rural charm of Tay Country, where field-to-fork experiences offer the opportunity to savour the bounty of fresh, local, and seasonal produce. For a taste of authentic farm life, delight in close encounters with alpacas and Highland cows during engaging farm tours. Let Scotland's Tay Country be the gateway to a truly memorable Scottish adventure.

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