Fife Tourism Partnership

New research identifies growth opportunities for tourism in Fife

11 April 2023

The Fife For Industrycommissioned research agency 56 Degree Insight to undertake a programme of research to identify growth opportunities for tourism in Fife. The study aims and key questions it sought to address were:

What are the characteristics of potential visitors to Fife?

How do consumers perceive Fife?

What actions need to be taken to achieve growth ambitions?

How have/are potential visitor attitudes changing?

The research compares both Fife and Scotland wide tourism data and trends, as well as looking at the desires of different life stages. The research concludes with a series of recommendations for promoting tourism in the Kingdom.

There will be an online event on Thursday the 20th April at 3:30 as part of the Fife Tourism Talks series where Jim and Duncan from 56 Degree Insight will present a summarised version of the report. You can book your place here.

You can read and download the full report here.

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