Fife Tourism Partnership

Fife Tourism 2023: Identifying Growth Opportunities

In early 2023 Welcome to Fife commissioned 56 Degree Insight to undertake a programme of research to identify growth opportunities for tourism in Fife. The study aims and key questions it sought to address were:

What are the characteristics of potential visitors to Fife?

How do consumers perceive Fife?

What actions need to be taken to achieve growth ambitions?

How have/are potential visitor attitudes changing?

The research compares both Fife and Scotland wide tourism data and trends, as well as looking as desires of different life stages. The research concludes with a series of recommendations for promoting and developing tourism in the Kingdom.