Fife Tourism Partnership

Fife is the hot Instagrammable destination!

29 June 2023

The most ‘instagrammable’ places in Fife have been named, in a new survey.

A survey conducted by the House of Bruar has found that St Andrews is Scotland’s second most Instagrammed destination with 639,959 hashtags on the social media platform.

Dunfermline was the 12th most Instagrammed destination with 172,895 hashtags and Pittencrieff Park in the town the fourth most Instagrammed park in Scotland!

The Fife Coastal Path, which had over 80,000 hashtags, was the second most Instagrammed walking route in the whole country!

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