Back the Best of British Funding

Support your local stays, experiences or attractions

The UK is home to some of the best destinations in the world. From Scottish shores to Yorkshire moors, Britain is full of places that attract visitors from across the globe.

But with rising costs and competition from other destinations, 1 in 3 hospitality businesses are now operating at a loss. With the closure of local businesses, the things that make British towns, cities and villages so special are at risk of being lost.

That’s why Airbnb is launching the £1 million Best of British fund, to help support the stays, experiences and attractions that make Britain great.

Because exceptional experiences make British holidays unforgettable, whilst helping local communities across the country thrive.

Ready to get started?

Fill out the form on the website and tell AirBnB how your initiative supports the Best of British visitor experience, and your organisation could receive a grant of up to £100,000 to support this mission.

The application deadline is 23:59 on 23 November 2025.

Back the Best of British - Airbnb