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- Accessible Tourism
Accessible Tourism
WHAT IS ACCESSIBLE AND INCLUSIVE TOURISM?
The accessible (also known as inclusive) tourism market refers to anyone who has a specific access requirement such as people with hearing loss, visual impairment, learning differences, wheelchair users, older people, and families with young children. Simply put, accessibility is all about removing barriers (for example physical, digital, relating to information and content, or attitudinal) to promote positive and equal experiences for all.
Accessibility is not only about human rights - it is a business opportunity for destinations and businesses to embrace all visitors and enhance their revenues.
1 in 5 people in the UK have an impairment, which may affect their choice to stay or visit. 72% of disabled customers are more likely to visit new places if they feel welcomed by staff or if venues appear to care about accessibility.
BENEFITS OF INCLUSIVE TOURISM
- People with health conditions and impairments tend to take longer holiday breaks than average and therefore tend to spend more money per trip.
- Disabled travellers and senior travellers spend significantly more when they go on holiday than other market groups.
- Inclusive businesses have higher occupancy rates and a more loyal customer base who is keen to recommend them to their family and friends.
- Becoming more inclusive can make life easier for a wide range of customers. Think of people with hearing loss, mental or visual impairments, wheelchair users, senior travellers, or families with young children.
- The market is set to increase as the UK’s population ages and the benefits for businesses and destinations catering for inclusive tourism are growing.
- 86% of senior travellers make a return visit if their needs are met.
- It's a human right!
- Fife already has some fantastic accessible venues, accommodation, and attractions but there is always more we can do to make sure everyone can experience our area to the full.
- To find out more about accessible locations and venues in Fife, head to our Accessibility Guide to Fife
