Feel Full of Fife - Business Toolkit
How your business can make the most of the Feel Full of Fife destination marketing campaign
The Feel Full of Fife Business Toolkit has been created to help tourism and hospitality businesses align with Fife's new destination marketing campaign and encourage visitors to discover more during their stay. It's all about how Fife makes you feel and sharing the people, stories and moments that make Fife special.
What's in the Toolkit
Campaign Overview
Learn about the Feel Full of Fife brand, campaign themes and target audiences.
Images and Videos
Download campaign assets to use across your own marketing channels.
Social Media Content
Ready-to-use social media posts, hashtags and campaign messaging.
Website and Newsletter Copy
Suggested wording you can adapt for your own website, blogs and email marketing.
How to Use this Toolkit
New to the campaign?
Start with the Campaign Overview section on pages 3 and 5.
This campaign celebrates the experiences, places, people and flavours that makes Fife the perfect tourist destination.
Updating your website?
See the wording prompts for Website and Newsletters on page 6 - 8.
Looking for social content?
Go straight to the Social Media section on page 9 - 11.
Use the language of energy and curiosity: Taste, Try, Make, Meet, Explore, Discover....
Need images for promotion?
Visit the Campaign Assets section on page 13.
Feel Full of Fife isn't just a message to share. It's an experience we can all help create.
Want to get more out of the campaign?
Start with ideas for collaboration: More Fife to share on page 12.
Join up experiences. Share the story. Create something together. Keep visitors exploring.
The Toolkit at a Glance
A practical guide to bringing the Feel Full of Fife campaign to life through your customer experience, your business and the way you promote what you do.
|
Resource |
What it's for |
|---|---|
|
Introducing the campaign |
Let’s help more people feel full of Fife. |
|
Your business |
Top marketing tips for Food and Drink, Makers, Retailers, Activities, Attractions, Accommodation, and Independent businesses. |
|
Bring Feel Full of Fife to Life |
Campaign Tone, make it your own, and show what makes Fife Special. |
|
Wording Prompts |
Give people a taste of Fife. |
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Collaboration |
Reach new audiences, support local businesses and add your voice. |
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Take Action |
Start Small. Make it meaningful. |
