Scotland's Agritourism Survey 2025

Farmers, crofters and rural businesses across the country are invited to be counted as part of a survey which aims to recognise the true impact and value of Scotland’s agritourism sector – one of the fastest growing rural industries.
From today (Friday 15 August) until Monday 15 September, the survey is open to all farms, crofts, estates, and smallholdings currently operating- or considering - agritourism or farm retail and all responses are anonymous.
About Scotland’s Agritourism Survey 2025
Scotland’s Agritourism Survey 2025 will be undertaken by VisitScotland, in partnership with Scotland’s National Agritourism Strategy Board.
It has been designed to help inform future support for the industry by recognising the scale, impact, and future potential, with the findings ensuring that the economic, cultural, and social benefits of agritourism are fully counted and recognised and protected.
Results from past surveys demonstrated the unparalleled and wide-ranging benefits of the sector to Scotland, highlighting achievements in sustaining and creating rural jobs, supporting vital family employment and addressing inclusivity.