The Kingdom. Where it All Begins: Campaign Toolkit

“The Kingdom. Where it All Begins”, our refreshed consumer marketing campaign for 2025/26 is here, and we’d love you to get involved.

Designed to promote the Kingdom of Fife as a must-visit short break destination during the Autumn/Winter months, the campaign aims to extend the visitor season and showcase the very best of what our region has to offer.

Leading with an exciting new video, it taps into the growing ‘Experience’ trend recognising that today’s visitors seek more than just a holiday or a trip. They’re looking for meaningful moments that create lasting memories.

The campaign positions Fife as a destination that fulfils visitors’ passions and needs, set against a stunning natural landscape that supports both physical and inner wellbeing. It’s a journey of discovery, one that begins right here.

And the best way to ensure Fife is high on the list of must visit destinations is to make a noise loud enough for people to hear. Download the toolkit and let’s work together and join up our digital and social voices to promote our new campaign, and our beloved region, as far and wide as possible.