Good for the Soul - VisitScotland
VisitScotland have launched their new visitor proposition, Good for the Soul. A visitor proposition allows VisitScotland and Welcome to Fife to showcase the many reasons why a visitor should choose Scotland, forging deeper connections with visitors seeking these experiences.
Visitors from around the world are seeking meaningful and sustainable travel experiences. There’s a particular interest and volume of visitors from the UK, France, Germany, and the United States. Their approach is to provide a framework to better reach our potential visitors.
Visiting Scotland can have a profound effect on your wellbeing. Its natural surroundings provide a calming and rejuvenating effect for both mind and body. Immersing yourself in its rich heritage, helps connect you with the past and fosters a deeper sense of belonging and responsibility.
The new VisitScotland visitor proposition aims to provide a framework, around which we can tell our stories and forge deeper connections with visitors seeking meaningful travel experiences.
