Gaelic for Tourism

This Gaelic toolkit has been developed by Welcome to Fife for the Fife tourism industry, in collaboration with Fife Council’s ‘Gaelic in Fife’ and Donald MacKenzie, Chair of Dunfermline & West LTA & owner of tour company Clan MacKenzie Routes. Its intention is to show how tourism businesses can engage with Gaelic and provide information and marketing materials that can be used to promote your business and Fife.

The promotion of Gaelic tourism in Fife is not only positive for the heritage enrichment of the area but is also beneficial for tourism businesses.

• VisitScotland Research in 2023 showed that visitors find that learning more about Scottish Gaelic language and culture enhances their visit.
• A large proportion of millennials travel for experience and culture, immersing themselves into their destination. They highlight authentic culture as the essential part of their trip, and they highlight wanting their visit to be educational.
• Highlands and Islands Enterprise (HIE) Report ‘The economic and social value of Gaelic as an asset’
• Four in five users on VisitScotland’s website, who viewed Gaelic content were from outside the UK. USA & Germany had the largest proportions. 

 Welcome to Fife has created a video about Fife’s Gaelic heritage that can be used as a resource for your business to share:

We aim to encourage Fifers and visitors to easily recognise that Gaelic is all around and easily make those connections to heritage and history and see Gaelic as a tool for the future. 

Any questions please email promoting.fife@fife.gov.uk