Celebrating Scotland's Visitor Economy

Every year, visitors contribute billions of pounds to the Scottish economy.

This makes our tourism and events industry one of the country’s fastest growing sectors.

Understanding what makes up Scotland’s visitor economy can help us make the most of its potential and make Scotland an even better place to live, work, study, and visit.

Case study | Ardross Farm Shop

This VisitScotland case study is part of their visitor economy series, showcasing the widespread benefits of tourism and events in Scotland.

They spoke to Ardross Farm Shop to hear more about how the visitor economy supports local supply chains and helps communities like theirs to thrive.