The Scotland Outlook 2030 tracker

Earlier this month, March 2025, VisitScotland launched the Scotland Outlook 2030 tracker, which monitors progress against the specific priorities set out in Scotland Outlook 2030.

What is the purpose of the tracker? 

The range of economic, social, and environmental objectives of Scotland Outlook 2030 has increased in recent years. That’s why VisitScotland have created a tracker for tourism stakeholders to monitor the progress of Scotland Outlook 2030.  

The purpose of the tracker is to understand the baseline position and track progress made against the strategic priorities and outcomes set out in Scotland’s tourism strategy. 

Each indicator within the tracker relates to at least one of the Scotland Outlook 2030 strategic priorities and outcomes. These strategic priorities include Scotland's: 

• diverse businesses 
• memorable experiences 
• thriving places 
• passionate people 
• responsible tourism 

The indicators will be kept under review and will be adjusted or added to whenever new data becomes available.  

Scotland Outlook 2030 Tracker