Fife Tourism Partnership

Scotland UNESCO Trail marketing Campaign

13 October 2022

The Marketing Campaign

Some of Scotland’s most iconic, diverse and culturally significant sites are being promoted to domestic and international visitors with the launch of our dedicated marketing campaign, developed in collaboration with UNESCO and designation partners.

The campaign will promote Scotland’s UNESCO Trail to potential visitors from the UK & Ireland, Germany and France with the aim of encouraging them to discover more about the country’s 13 place-based designations included in the trail.

The launch of the marketing campaign will run across social media channels and include display advertising and a publishing partnership with Wanderlust.

It aims to ensure Scotland is front of mind, taking visitors on a cultural journey across the country experiencing everything from history to science, music, design and literature to nature and cityscapes.

Read more here.

Share the news