Levenmouth Marketing Campaign Exceeds Targets

Early in 2024 Welcome to Fife worked with 83 agency on a consumer marketing campaign to attract visitors to Levenmouth for the launch of the new railway line.

Background to the Campaign

A multi-channel consumer marketing campaign to specifically promote the Levenmouth area of Fife as a great destination for day trips and overnight breaks. The campaign would lead with #LoveLevenmouth
messaging and seek to:

• Promote the Levenmouth area of Fife to potential visitors
• Highlight the reopening of the Levenmouth Rail Link in June 2024
• Enhance Levenmouth’s tourism potential
• Drive visits to welcometofife.com/levenmouth landing page
• Inspire people to visit Levenmouth and facilitate the sustainable growth of the tourism sector in the area

Overall Campaign Results

• All campaign objectives were met and exceeded
• Paid social ad campaign delivered exceptional results and was a very costeffective way to promote Levenmouth to a targeted audience in Scotland
• Influencer activity produced inspirational content that attracted a high level of engagement online
• The Scotsman delivered a huge number of social posts (60) to promote the campaign video and online article and delivered 5,300 reels played and 425 minutes of video played
• The Scotsman also dedicated the front cover of their Travel Supplement to Levenmouth in addition to a DPS article

Click HERE to download stage 1 campaign report. Stage 2 report to follow with additional social media campaign results.