Fife Tourism Partnership

Feragia Welcomes New Drinks Era Through Refreshed Range

28 November 2022

Feragaia, the original free spirit, is rolling out an exciting brand refresh, cementing its place in the
rapidly expanding category, which has seen a 53% growth since 2021.

Feragaia’s new look, which extends across all its livery, is part of the brand's three-year evolution as
it continues its mission to redefine alcohol-free drinking.

The organic colour palate has evolved from the original branding, and now features layered and
abstract wild textures of where land meets sea, from a birds-eye view.

Alongside the new label design, the bottle is increasing in size from 50cl to 70cl, delivering an overall
25% improved value for customers. Reflecting the brand’s philosophy, the bottle is made from 100%
recycled glass, bolstering Feragaia’s ongoing pledge to the planet as part of its B Corp accreditation.
Consolidating its dedication to provenance and process, the original free spirit is distilled to be
different in Feragaia’s recently opened Fife distillery - the first fully functioning 0.0% ABV distillery in

Feragaia invites consumers to pause and reconnect, and the new design has been developed to
illustrate the complex taste journey that Feragaia offers upon its first sip. Its wild and refreshing
depth of flavour, which already has a strong following throughout the UK, Europe and US, will
remain unchanged.

Feragaia’s Co-Founder, Jamie Wild says: “The Feragaia experience is an antidote to the ‘always on’
modern age we exist in. Our evolved brand really brings to life our values. Our mission is to redefine
alcohol-free, with real confidence, a wildly refreshing depth of flavour and a dedication to
provenance and process. We are excited to be launching as things ramp up into our busiest time of
year across Christmas and Dry January.”

Feragaia’s new launches will also include new RTD 250ml cans, in two flavour combinations, Feragaia
and Ginger Ale; and Feragaia and Tonic, retailing from £2.50 per can (min. order 12 cans) on
Feragaia’s direct-to-consumer website,

The new 70cl bottle will retail from £26.35 and is available across all Feragaia stockists from
Wednesday 16 November 2022.

Find out more about Feragaia

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