Industry Welcome to Fife

A POWERFUL NEW LINE-UP JOINS THE SCOTTISH TOURISM ALLIANCE BOARD

30 April 2025

The Scottish Tourism Alliance (STA), the overarching industry leadership body and voice for Scotland’s tourism and hospitality industry, has on Monday 28th April 2025 announced the appointment of eight experts in their field of business to its Board of Directors.

Joining the Board are:

  • Fiona MacConnacher – Head of Public Affairs UK & Ireland, Booking.com
  • Jane McFadzean – Senior Director, Global Sustainability, Trip.com Group
  • Emma Simpson – Group People Director, Gleneagles & Estelle
  • Rob Wicks – Managing Director, P&J Live
  • Geoff Ellis – CEO, DF Concerts & Events
  • Stephen McGowan – Partner and Head of Licensing (Scotland), TLT Solicitors
  • Ian Stokes – COO, House of Gods Hotels
  • Martyn Wilson- Head of Commercial, The Royal Edinburgh Military Tattoo

Following an ‘onboarding’ period of shadowing existing and outgoing members of the Board, the eight new directors will officially be appointed at the Scottish Tourism Alliance’s Annual General Meeting (AGM) on Thursday 2 October 2025 at the Social Hub in Glasgow.

For more information on this, you can read the full press release here: STA Update article

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