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- Media Getaway 2026
Media Getaway 2026
Discover Fife: Scotland’s Coast, Culture and Craft
It was a pleasure to meet with you at Media Getaway 2026 in Newcastle, Karen, Gillian and Linn were delighted to introduce Fife as a compelling Scottish destination. Easily accessible from key UK markets, Fife offers a distinctive blend of coastal landscapes, historic towns, and an evolving food and drink scene, positioning it as an attractive option for feature coverage, itineraries and short-break inspiration.
Looking ahead, with next year’s event taking place in Aberdeen, there is clear potential to maintain and build on this engagement. Rail routes to the north-east provide a natural gateway through Fife, placing the region firmly on the journey for attending media. This connectivity creates strong opportunities for stopovers, onward exploration and inclusion within wider Scotland itineraries..
A Coastline Defined by Character
With over 100 miles of coastline, Fife presents a diverse and visually rich landscape. The East Neuk, in particular, provides strong editorial appeal, with its string of picture-perfect fishing villages, working harbours, and creative communities. The area combines heritage with contemporary culture, offering a sense of authenticity alongside a growing reputation for independent retail, galleries and artisan producers.
Heritage with International Recognition
Fife’s heritage offer is anchored by globally recognised destinations such as St Andrews—the Home of Golf—and Dunfermline, Scotland’s ancient capital. These locations provide strong narrative hooks including Andrew Carnegie and Robert the Bruce, from royal history and medieval architecture to modern cultural venues. The region lends itself well to storytelling that combines history with present-day experience.
A Growing Food and Drink Story
Fife’s food and drink sector continues to gain traction, with increasing recognition for its focus on local provenance and quality. From distilleries and farm producers to destination restaurants, there is a clear emphasis on using seasonal, locally sourced ingredients. This evolving narrative offers opportunities for food, travel and lifestyle coverage centred on sustainability, craft and place.
Experiences and Itinerary Potential
Fife is well positioned for inclusion within wider Scotland itineraries, offering a range of accessible, bookable experiences. Distillery visits, coastal walking routes, cultural attractions and hands-on workshops provide strong content opportunities for travel features. Its compact geography allows for easily navigable itineraries suited to both independent travellers and small groups.
A Collaborative and Welcoming Destination
Feedback from recent media engagement highlighted the strength of partnership working across the region. Tourism and hospitality businesses demonstrate a collaborative approach, contributing to a consistent and high-quality visitor experience. This sense of welcome and connectivity is a key part of Fife’s growing reputation.
Media Enquiries and Further Information
Fife continues to work with media and industry partners to build awareness of the destination. For story ideas, itineraries, imagery or future press visit opportunities, please get in touch with the team.
Imagery and Media Assets
A wide range of high-quality destination imagery is available to support editorial coverage of Fife. Our curated Flickr library provides access to downloadable photography showcasing the region’s coastal landscapes, historic locations, food and drink experiences, and key visitor attractions.
Media are welcome to browse and use these assets for feature content, subject to the stated usage guidelines and image credits. This resource is regularly updated, ensuring access to current and seasonally relevant imagery to support storytelling and publication.
Contact Us
promoting.fife@fife.gov.uk