Welcome to Fife works with the tourism sector in Fife. It is responsible for:
- Setting the tourism priorities for Fife
- Promoting and marketing Fife as a tourism destination
- Destination development
- Overseeing the delivery, monitoring and evaluation of the Fife Tourism Strategy
- Engaging and lobbying on behalf of the tourism sector in Fife within the national tourism context
- Driving the tourism economy through developing a quality product in Fife
- Supporting the Local Tourism Associations to help them develop new products
- Encouraging people working in the industry to develop their skills and to promote tourism as a positive career choice
Welcome to Fife is underpinned by six Local Tourism Associations whose role is to collaborate with businesses in their area to deliver and develop local tourism products, initiatives, leaflets and guides. Learn more about joining your Local Tourism Association.
Welcome to Fife is steered by the Welcome to Fife Industry Leadership Group consisting of industry representatives from the tourism sector.