Welcome to Fife Team

Hilary heads up the Welcome to Fife team at Fife Council and is responsible for the effective delivery of actions within the Fife Tourism Strategy and the sustainable growth of the tourism sector in Fife. Hilary has many years of experience in working for the public sector in Economic Development, Marketing and Tourism.

Gillian's main role is in the promotion and marketing of Fife as a visitor destination to consumers. Day to day this includes working on our website, social media, advertising and PR. Gillian also supports the golf and cruise sectors in Fife. Gillian has worked in tourism for 11 years and is a member of the Chartered Institute of Marketing and the Chartered Institute of PR.

Karen is responsible for promoting Fife as a key visitor destination. This involves working with a range of partners including VisitScotland, developing and implementing campaigns, content development for Welcome to Fife digital and social channels, as well as organising familiarisation trips.

Linn’s role focuses on Business Engagement for Welcome to Fife, where she brings a wealth of experience and a strong passion for showcasing Fife’s unique attractions. With a background in running her own tourism business, she is committed to building strong partnerships across the business community and the travel trade. Linn plays a key role in developing opportunities that drive economic growth, attract new visitors through travel trade channels, and enhance the overall visitor experience across the region.

With 15 years of experience in Tourism, El brings a wealth of knowledge to the team and is dedicated to fostering responsible tourism practices that honour Fife’s rich heritage and natural beauty. With 2 degrees, and a vast and varied background in operational tourism, El is committed to creating a balance between tourism development and responsible practices.