Fife Tourism Partnership

Fife Shines in VisitScotland Visitor Survey

27 June 2024

VisitScotland's latest visitor survey results are now available to view, showcasing the region's significant appeal and potential for tourism businesses. The survey results underscore the diverse attractions that make Fife a standout choice for travelers.

Key Findings from the Survey:

Natural Attractions: Fife's stunning landscapes, from scenic coastal paths to lush countryside, have garnered high praise from visitors. The region's natural beauty positions it as an ideal location for eco-tourism and outdoor activities.

Historical Riches: Fife's rich historical heritage, including ancient castles and charming villages, attracts history enthusiasts and cultural tourists. This creates opportunities for businesses focused on heritage tourism and guided historical tours.

Culinary Delights: Fife's diverse and high-quality culinary offerings are a hit with visitors. Restaurants, cafes, and local food producers in Fife have a growing audience eager to experience the region's fresh, local cuisine.

Outdoor Adventure: With its vast outdoor spaces and diverse landscapes, Fife is a haven for adventure seekers. Activities such as golf, hiking, cycling, and water sports are increasingly popular, offering numerous opportunities for adventure tourism businesses.

Cultural Vibrancy: Fife’s dynamic cultural scene, with its array of events and festivals, draws visitors year-round. There are ample opportunities for businesses to engage with this vibrant cultural tourism market.

The strong visitor satisfaction and diverse attractions highlighted in the survey underline Fife's robust potential for growth and investment in the tourism sector.

Click here to view Fife results and other regions.

Fife fact sheet

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