The importance and challenges of the UK domestic market

VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.

As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of the VisitScotland experts.

In this session you will discover the importance of the UK market and the performance of domestic tourism in Scotland. This session will focus on who our domestic visitors are and what motivates them to plan, book and visit. You will also hear about the future prospects for domestic tourism, current sentiment of UK residents and Scotland holiday intentions for 2025.

You can sign up to the Bitesized webinars on VisitScotland.org