Helping tourism experiences to start working with online travel agents

VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.

As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of the VisitScotland experts.

In this session you will discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. This session will focus on businesses that are looking to start using OTAs for the first time. You will receive practical tips and advice on how to create an OTA listing which optimises your opportunity to sell and how to best manage your relationship with an OTA. This webinar is aimed at tourism experiences (tours, visitor attractions and activity providers) only.

You can sign up to the Bitesized webinars on VisitScotland.org