Driving Success in Scotland's Hotel Market

The hotel market has performed well across most parts of Scotland, particularly in the capital, Edinburgh, as well as Glasgow and Inverness.

And the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market, which is set to grow further this year.

While the outlook of having a strong pipeline of hotels remains positive, particularly in the luxury segment, the industry is facing a series of headwinds including a proposed Visitor Levy and an ongoing skills shortage, which are placing pressure on profits as well as Scotland’s ability to remain competitive as a tourist destination.

The Scottish Tourism Alliance (STA) is delighted to be partnering with HotelPartner, a trusted market leader in revenue management and distribution services for the hospitality and tourism industry, to explore the solutions available to Scottish hoteliers to ensure that the market can continue to thrive.

Whether you operate a luxury hotel or budget accommodation, boutique hotel or a youth hostel, this webinar will share accessible and actionable advice on tackling challenges such as the skills shortage, optimising performance and how best to utilise technology in your operations.

We look forward to seeing you there!

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