Fife Tourism Partnership

How To Sell At Trade Shows And Exhibitions Workshop 2024

Elevate your trade show and exhibition game with our "How to Sell at Trade Shows and Exhibitions" workshop, perfect for professionals of all business sizes. This event, combining live and online components, focuses on optimising stand performance and staff training.

Trade shows and exhibitions offer unmatched opportunities to attract new customers, engage existing ones, and showcase product innovations. Success hinges on stand design, positioning, and staff effectiveness.

How will this event benefit my business?

Maximise sales opportunities for new and existing tradeshows and exhibitions.

Workshop Objectives

  • Maximise Sales: Learn strategies to boost sales at these events.
  • Effective Stand Management: Stay ahead of competitors with expert booth management.
  • Return On Investment Optimisation: Get maximum value from your trade show investment.
  • Skill Enhancement: Elevate your team's skills to capitalise on sales opportunities.
  • Top Tips and Tools: Equip your team with essential practices and tools for success.

Delegates will learn

  • What to do pre-show e.g. social media marketing, arranging meetings, etc
  • How to present the stand and how to attract visitors into the stand space/arena
  • How to meet and greet and engage visitors to the stand
  • How to identify customer needs and objectives
  • Effective questioning skills
  • How to sell solutions and ‘differentiate’ your offer against the competition – Using features and benefits effectively
  • How to handle objections and how to sell ‘The Difference’
  • How to follow up on leads in a timely manner
  • How to set and adhere to professional appearance and etiquette standards during trade shows/exhibitions…the do’s and don’ts
  • How to develop the closing habit and ask for the most appropriate form of ‘commitment’

Delivery Method

This highly interactive half-day workshop is a premium digital event, a highly interactive experience (so cameras on please) and definitely not just another webinar with places being limited to just 12 people. You will leave the session with a clear understanding of how to sell more effectively at Trade Shows & Exhibitions that you can immediately implement within your business.

Reserve Your Place Now

We are limiting places on the workshop to just 12 people and places will be allocated on a “first-come, first-served” basis so BOOK NOW to avoid any disappointment.

Online Event