Fife Tourism Partnership

Travel Trade for Tourism Businesses

Are you passionate about showcasing the magic of Fife, to the world? Do you dream of attracting more visitors to experience the unforgettable charm of your business and region?

Did you know ‘Up to 70% of travellers’ post-pandemic book their travel through a tour operator or travel agent’? Reach a wider audience and boost bookings by working with Scotland’s Tay Country.

Travel trade can help you reach new markets, attract more visitors and encourage visitors to spend more time exploring what you have to offer. Travel Agents also offer an intimate knowledge of the travellers’ interests and motivations, to then promote tailored tourism experiences.

While consumers are increasingly organising and planning their own trips directly, the travel trade remains effective in reaching larger numbers of potential travellers in a number of markets, particularly if they are long haul. Establishing effective relationships with key operators and agencies, and engaging a mix of distribution partners, can help you reach your target consumers and drive bookings.

Our partners through Scotland's Tay Country have developed a comprehensive toolkit designed to empower tourism businesses of all sizes and provide a one-stop resource to educate businesses on what Scotland’s Tay Country can do for your business and our destination. The toolkit is full of top tips and next steps for your business, industry insights and tools for you to engage with Scotland's Tay Country so your business can promoted to the world through our regular communications to the travel trade through the Tay Country travel trade directory.

Here's what you'll find inside:

  • What is Scotland's Tay Country
  • Benefits of working with the Travel Trade:  Understand why and how travel professionals are eager to learn about new bookable products and experiences that are unique and authentic. Learn how we champion Tay Country businesses, providing essential support services, training, and expertise, and marketing you to the world through regular communications, inspirational itineraries, and trade show engagement.
  • Business Support Services: Where are you as a business and what steps could you take to engage further with the travel trade? The toolkit paves a path to success, outlines the support and training we provide as well and details useful links and resources. Hear directly from businesses in the region that have directly benefited from our collaboration and the impact it has had on their business success.
  • Marketing Made Easy: Leverage our library of inspirational itineraries and captivating videos to showcase your region's hidden gems to your customers and travel trade connections.
  • Collective Success: By working together, we can amplify the voice of Scotland’s Tay Country, attracting more visitors to experience and book your business, extending their stay, and enriching the entire region which will increase bookings and enable us to reach new markets.
  • Steps to Success: Get ready to elevate your business and become an indispensable part of the Tay Country tourism experience!
  • Overview of The Travel Trade: We provide a mini toolkit to educate you further on this sector, the key markets we target as well as who books through the travel trade.
STC Toolkit