What is accessible and inclusive tourism?
The accessible (also known as inclusive) tourism market refers to anyone who has a specific access requirement such as people with hearing loss, visual impairment, learning differences, wheelchair users, older people, and families with young children. Simply put, accessibility is all about removing barriers (for example physical, digital, relating to information and content, or attitudinal) to promote positive and equal experiences for all.
Accessibility is not only about human rights - it is a business opportunity for destinations and businesses to embrace all visitors and enhance their revenues.
1 in 5 people in the UK have an impairment, which may affect their choice to stay or visit. 72% of disabled customers are more likely to visit new places if they feel welcomed by staff or if venues appear to care about accessibility.