Fife Tourism Partnership


Supporting and Promoting Scotland's Independent Tour Operators

Are the Scottish Independent Tour Operator Association (SITOA) and their mission is to give representation and support to all Small and Micro companies in the Scottish Tours industry. Established in January 2021, SITOA’s 3 founding members were compelled to organise after seeing so many small, local Tour Operators consistently miss out on emergency rounds of funding in 2020.

Within weeks of getting going in 2021, SITOA built up a membership of over 120 small Tour Operators from all over Scotland and entered into emergency talks with Visit Scotland and the Scottish Tourism Alliance. The result of this was our first big win: the amending of the Visit Scotland Inbound Tour Operators Fund; a fund intended to give support to all Inbound Tour Operators in Scotland in 2021.

Members are a varied bunch of expert tour operators who want to show visitors to Scotland around in all sorts of transport: luxury cars, minibuses, coaches, bikes, boats and on foot. Some of have staff, many don’t. Some use freelancers and others do all the tours themselves.

If you are a small Tour Operator in Scotland and plan on trading after the Pandemic, join SITOA now (for free!).