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- PERTHSHIRE Talks Tourism - Spring Edition 2025 - Tourism Month
PERTHSHIRE Talks Tourism - Spring Edition 2025 - Tourism Month
Our Tay Country colleagues invite you to a Perthshire Talks Tourism event as part of Scottish Tourism Month
Perthshire Talks Tourism is a series of in-person events and webinars which aim to inspire, inform and connect tourism businesses across Perthshire.
This series is hosted and delivered by Perthshire Tourism Partnership, in collaboration with Perth & Kinross Council and VisitScotland.
The event will take place at the Perth Concert Hall's Norie Miller Studio.
At Discover Perthshire: Celebrating Local Success and New Horizons, attendees will have the opportunity to engage with industry experts, local business owners, and tourism leaders as they explore the latest trends and new experiences in the region. The event will feature an inspiring keynote speaker and a panel discussion highlighting Perthshire's unique attractions, including its scenic beauty, outdoor activities, and rich cultural heritage. Participants will also experience a Dragon’s Den-style pitch session where 10 local businesses showcase exciting new offerings, from immersive tours to sustainable accommodations and events. Networking breaks, an interactive workshop on maximising tourism appeal, and a local produce lunch will provide ample opportunities for collaboration and idea exchange.
Regisstration & Arrival Refreshments 09.45 - 10.00hrs
Morning Session (10:00 am - 12:30 pm)
10:00 am - 10:15 am:
Welcome & Introduction
- Overview of the event, theme, and objectives
- Highlights: Perth Museum’s first anniversary, new city marketing campaign and new destination strategy
- Introduction to "Top 10 New Experiences in Perthshire"
10:15 am - 10:50 am:
Keynote Speaker Jim Walker - President of Cumbria Tourism & Visit Lake District
- Tourism trends
- Best practice case study and how Perthshire can adapt to attract visitors through experiences.
10:50 am - 11:20 am:
Panel Discussion: Perthshire’s Unique Selling Points
- Insights from local tourism experts, business owners, and industry representatives
- Discussion on Perthshire’s key attractions and positioning in the competitive tourism market
11:20 am - 11:40 am:
Break: Networking & Showcasing Local Produce
11:40 am - 12:30 pm:
Dragon’s Den Style Pitch Session
- Businesses pitch their "Top new Experiences in Perthshire"
- Audience engagement and feedback
Afternoon Session (12:30 pm - 2:00 pm)
12:30 pm - 1:00 pm:
Interactive Workshop: Maximising Perthshire’s Appeal
- A hands-on session where local businesses can discuss how to align their offerings with current tourism trends, focusing on sustainable practices, unique local experiences, and new opportunities to attract diverse markets. The Group discussions will provide practical solutions for promoting new experiences and boosting local tourism efforts.
1:00 pm - 1:30 pm:
Networking Lunch with Local Produce
- Enjoy locally sourced dishes and network with attendees
- Showcase of local food & drink suppliers -TBC
1:30 pm - 2:00 pm:
Casual Networking & Discussions
- Continue networking while enjoying Perthshire's local flavours and discussing collaboration opportunities.
